Brand Stories & Content
CURRENT & PREVIOUS CLIENTS
Adobe
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Dropbox
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Nitro
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Barclays
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Atlassian
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Procter & Gamble
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Adobe • Dropbox • Nitro • Barclays • Atlassian • Procter & Gamble •
FEATURED BRAND STORY
During the pandemic, One Acre Fund, a nonprofit supporting farmers in East Africa, had to go digital – fast – or risk disrupting the food-supply chain in 8 countries. Here’s how they did it, thanks to improved internet access, tablets, and Atlassian’s non-profit program.
SELECTED WORK
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Adobe newsletter copy
For Adobe’s bi-weekly Creative Cloud newsletter, I implemented a strategy that prioritized customer stories and gen AI, and wrote and/or edited all copy. These newsletters reached nearly 2 million B2B Creative Cloud users. Below are a few examples of newsletters I wrote:
The Future is Now With 2024 Creative Trends 🚀
How NASA Brought the Public Along on a Mission
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Dropbox B2B customer stories
During a one-year period, I developed more than 30 customer stories for Dropbox with a focus on multi-product narratives. As the lead for customer stories, I vetted customers, set up the process for customer interviews and story production, and created outlines for each story. An agency then wrote the story, which I edited before publication. Below are a few examples:
How One General Contractor Is Keeping It TogetherA Place for Every Voice in the Creative Filmmaking Process
How One Tool Empowers Creative Entrepreneur Simon SmithDigital Yalo Enhanced Collaboration and Reduced Costs by Implementing Dropbox
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Nitro blog content
For nearly a year, I was a contract writer on retainer at Nitro, which helps students navigate paying for college. I wrote nearly 50 blog posts covering personal finance, student loans and financial aid. Below are a few examples:
Federal Student Loan Interest Rates Just Went Up 13%—What It Means to YouBest Digital Apps and Tools to Use Instead of the Envelope System
How Much Should I Borrow for College? 3 Questions to Ask
After 5 Years of Struggle, Here's the 1 Tip That Finally Wiped Out My Student Loan Debt