Julissa Treviño | Customer-First Tech Marketer

I’m a natural storyteller and creative builder. I help brands tell cohesive narratives, while developing strategies, content and campaigns that have a measurable impact on revenue, growth and awareness. With more than 12 years of experience, I use my expertise to translate products into benefits and use cases, while providing customers meaningful and actionable content.

Currently I’m a customer marketing manager at Dropbox, as part of the product marketing team, where I help bring customer success stories and use cases to life, and amplifying them internally and externally. The best part of my job is building relationships with customers to learn about their paint points, needs and successes, and highlighting the amazing work they do with our products. I support product launches, brand campaigns, and customer feedback loops.

Previously, I’ve led content teams and implemented content strategies to build loyalty and drive revenue for B2B organizations; freelanced for dozens of consumer publications, including Popular Science, BBC and The New York Times; worked for internal communications teams to improve employee engagement; and worked as a reporter and editor covering local news.

I love working in high-impact roles where I’m able to develop strategies for content programs, GTM launches and customer use cases. I have a knack for translating complicated topics into digestible, value-driven content, and I do my best work in collaborative and cross-functional environments.

Interested in working with me? Say hello!

PROJECTS & WORK SAMPLES

Contact me for the password to view some of these projects in depth.

Content Strategy and UX

Documented Content Strategy for B2B Business

In the fall of 2019, I put together a documented content strategy for ADI’s digital customer experience.

Creating a Help Center

When I started at ADI in late 2019, the website had no help pages or FAQs to help customers find answers to basic account or website questions.

Editorial and Campaign Planning

I created a calendar for editorial content and campaigns and launched ADI’s first-ever content marketing hub.

Webinar Strategy That Increased Registrations and Attendance

After seeing low registrations and attendance, I developed a webinar strategy that focused on seasonal topics and timely trends to position ADI as a thought leader.

Content Guidelines and Processes

As ADI’s first hire dedicated to digital content, I created and maintain a style guide, brand voice and tone guidelines, and SEO guidelines.

Content Marketing and Digital Campaigns

3G Sunset Educational Campaign

This 360-degree campaign anchored by an editorial article focused on educating customers about the upcoming sunsetting of 3G technology.

Company Profile: How Atlassian's Team of the Year is Supporting Sub-Saharan Farmers Through the Pandemic

For Atlassian’s Work Life blog, I profiled One Acre, a Kenyan-based nonprofit organization supporting local farmers, about their shift to digital during the pandemic.

Go-to-Market Campaign for a New Service

I planned and wrote content for a marketing campaign launching a new cybersecurity service for ADI customers.

After 5 Years of Struggle, Here's the 1 Tip That Finally Wiped Out My Student Loan Debt

This was one of the first blog posts I wrote for CometFi.com, one of my anchor clients as a freelancer. I wrote about two articles a week over the course of one year for CometFi, a student loan refinancing company on budgeting, refinancing, loans and other personal finance topics.

Making Smart Financial Decisions in the New Year

For Proctor & Gamble’s Orgullosa platform, a site dedicated to proving tips and resources to Latinas on beauty, home and lifestyle, I interviewed two financial experts and put together a guide how to save at different stages in life.

Journalism

Has a UT Professor Found a Way to Stop COVID-19 Vaccines From Spoiling?

For Texas Monthly’s medical column, I reported on an innovative, no-needle vaccine delivery method and the potential impact it could have on getting the COVID-19 vaccine to rural and poor communities.

The Relentless (and Growing) Problem of Plastic ‘Nurdle’ Pollution

The tiny pellets used to make plastic products are washing up on beaches everywhere, posing a huge environmental threat. This feature story was reported for Undark from the Texas coast, and was republished by The Atlantic, Wired and other outlets.

Freelancers' Struggle with Scope Creep

For this reported story for Columbia Journalism Review, I spoke to multiple journalists about the issues facing the freelance industry: scope creep.

Why Kids With Disabilities Have Trouble Getting the Right Diagnosis

A reported feature published as a freelancer for DFW Child on the conditions that make it difficult to diagnose kids on the spectrum and other disabilities.

The "Disaster Psychologists" Who Helped After Mexico's Earthquake

In the wake of the earthquake that hit central Mexico in 2017, I quickly pitched and reported this story from Mexico City on the psychologists who mobilized to provide mental health services to those affected.