Hi!

Authentic, data-driven storytelling

Hey, I’m Julissa! For more than a decade, I've supported mission-driven organizations with compelling stories and content, and customer-first strategies that drive audiences to take action.

About Me

I’m a first-gen Mexican-American journalist and marketer with 13+ years of experience spanning content strategy, product marketing, brand storytelling and journalism.

People and brands trust me to shape and share their stories of everyday resilience and transformative shifts at the cutting edge of tech, science and culture.

My work has helped Adobe and Dropbox build trust and create value, and my reporting has been featured in Popular Science, Smithsonian magazine, Texas Monthly, Bloomberg and BBC.

Now it's your turn. Let me tell the story that will help your brand create long-lasting impact.

Featured Work

  • Growing a B2B newsletter for creatives

    In 2023, I was the editor of a B2B newsletter for Adobe Creative Cloud users — working on all aspects of content and deployment — leading to more engaged visits and an improved customer experience.

    View Project >

    View More Marketing

  • Has a UT professor found a way to stop COVID-19 vaccines from spoiling?

    For Texas Monthly, I wrote about scientists who found a way to turn a vaccine into a thin, peelable film that could be preserved without refrigeration for much longer than conventional vaccines.

    Read Story >

    View More Journalism

  • How One Acre Fund is supporting sub-Saharan farmers through the pandemic

    During the pandemic, One Acre Fund transformed their operations to avoid disrupting the food-supply chain in 8 countries, thanks to improved internet access, tablets, and Atlassian’s non-profit program.

    Read Story >

    View More Brand Content

I specialize in narrative-, data- and interview-driven storytelling — about the tech, science and culture in our daily lives and the people making it happen — for brands and publications.

Interested in working together? Let’s talk!

Kind Words

  • Julissa took our organization to a new level of scale. Julissa built reference programs that improved pipeline by 67% YOY, created beautiful storytelling content that attributed to over $570K in influenced ARR and built the entire internal process and SLAs for engaging with customers for advocacy at Dropbox.

    Bree Bunzel
    Director of Marketing: Customer Marketing & Advocacy at Dropbox

  • What's so great about Julissa is that she brings a thoughtful, strategic process to whatever she does. She's all about telling a good story in a way that will accomplish business goals.

    Trish Sammer
    Content Strategist, formerly at Atlassian

  • Julissa was instrumental in getting our team operating more efficiently and collaboratively across key programs. She is an excellent program management lead and will greatly improve any marketing team's processes and operations.

    Kari Norder
    Group Manager at Adobe

  • Julissa is the rare combination of a creative mind with a tactical brain. She was excellent at distilling messages and stories into compelling copy and identifying creative solutions to long-standing problems, but she also brought process and order to a customer marketing program that worked to nurture relationships with thousands of champions.

    Jessica Day
    Customer Marketing Manager at Dropbox

  • I admire her ability to think critically on the spot and ask compelling discovery questions that help us problem solve and create holistic programs.

    Nasseem Mostofi
    Marketing Manager, previously at Dropbox

  • Julissa always goes above and beyond to support her team to achieve individual or collective goals.

    Roselly Hernandez
    Brand Marketer, formerly at ADI

  • Not only can she distill a many-sided discussion into an actionable plan, she is exceptionally communicative and collaborative about that plan.

    Rebecca Staley
    Events Marketing Manager, Adobe